Hi, I'm Todd Johnson. I deal with diamond cutters based in Israel to provide you with the best quality diamonds at the lowest price. The diamonds are acquired before entering the diamond market and before being put on sale to distributors. These distributors typically sell to resellers and jewelry stores, making the price increase at each step of the way. Because I collect diamonds directly from the source, I can provide you with diamonds at the price of what the retailers buy them for. Basically, my diamond prices are a third of what you would find at your other stores. In addition to selling diamonds, I buy your diamonds too! For all your diamond needs, call or text (317) 590-8683, or fill out the contact form if you prefer email.